Finding profitable niches can be difficult.? Discovering one that
isn’t extremely saturated can be intimidating when you’re just
starting out as an Internet marketer.? The key to finding niches
that are profitable without a lot of competition is to drill down
through a top-level niche to find profitable sub-niches with fewer
For example, let’s say you’re interested in creating a site that in
the beauty category.? You can drill down into several different
sub-categories.? You could choose hair care, skin care, fitness,
organic beauty, cosmetics, or any number of niches related to
But these categories are still too broad to be profitable with
small numbers of visitors.? You need to drill down further.? Let’s
say you decide to tackle the skin care demographic.? Sub-categories
of skin care might include eczema, acne, blackheads, wrinkles, age
spots, psoriasis, and dry skin.
Now you have a list of smaller niches that you can begin to narrow
down.? Acne might still be too broad. You can drill down even more
by targeting teenage acne, infant acne, and adult acne.
While you want to find niches that are narrow enough for you to
dominate, you don’t want to choose niches that have too little
traffic available.? To figure this out, it may be helpful to spy on
Go to your favorite search engine, like Google, and search for
things like “how to get rid of acne.”? Try to really get inside the
mindset of your target prospect.? However, if you drill down too
much, like targeting “blackheads,” it may not turn out to be
You should verify that your possible niche gets a decent level of
search volume by using a keyword tool like WordTracker.? When you
search within the niche using Google, see if there are plenty of
AdWords ads on the right sidebar of the screen.
If so, this means people are almost surely making money in this
niche.? The key is to take something that’s already working and
make it better. Any time you can come up with an original slant on
an idea that’s already churning profits online, you’re in a good
position to achieve success.
For example, if you want to get into the online auctions niche,
don’t go after a broad subject area like “eBay for beginners.”
Instead, target something more focused and unique such as “eBay
Success for Baby Boomers.” Pick a specific target audience and then
cater to their needs instead of approaching the masses with too
broad an idea.