You are spending much of your time during the week creating emails to send to your list of subscribers. None of this will do you any good if you do not receive a good rate of delivery. If those emails wind up in your subscribers’ spam folders, you will not have a good chance of building a relationship with them or potentially making a sale.
Here are three easy tips you need to know about email deliverability. These will help ensure that your emails make it to their destinations.
1. Use A Reputable Auto Responder Service
Using a reputable auto responder service is simply the best way you can improve your chances of avoiding spam folders. Companies like Aweber, Mail Chimp and Get Response are working hard to make certain they are not black listed by the big Internet Service Providers and email providers like Gmail, Yahoo, and Hotmail.
Most auto responder companies will provide their delivery statistics. Additionally, the good ones will make sure your emails comply by spam checking them and providing test sending. This helps to keep you out of hot water.
2. Set Expectations and Keep Them
Your chances of getting to the main inbox of your subscribers are high when your subscribers open your emails regularly. The best practice to ensure that, along with providing great content that your subscribers are looking for, is to set some reasonable expectations from the start. Let your subscribers know as soon as possible when and how often they can expect an email from you.
Once you have set the expectations you have to do what you can to meet them. Yes, things can occur every once in a while. In general, though, try to do your best to maintain your promise and email when your readers expect to receive. This will improve your open rates and therefore your overall mail deliverability.
3. Clean Up Your List Regularly
Another good thing to do is to clean up your list regularly. If subscribers have not been opening your emails for several months, chances are high they are no longer interested in what you have to say.
Read your auto responder service’s manual or help pages to see how you can go about deleting anyone that hasn’t opened an email from you in the past several months. Try to do this cleansing every six months and no more than twelve.
Follow these 3 easy tips and keep your eye on email deliverability. In general, this will make sure your emails are being read by your subscribers and that’s the point of sending them in the first place.
I wish you well and I hope I have been of help. I would like to hear what you think and about your own experiences. Just leave me a comment or jot me an email.