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The internet has created opportunities for people of all ages to earn a living and even become millionaires. Times have changed. Unlike a brick and mortar business, you’re not constrained by considerable capital or manpower requirements. It’s relatively easy to start an online business.
It may seem far-fetched to many seniors that they can build a profitable online business even if they’re well into their sixties and above. However, if one is willing to learn and take consistent action, they will see positive results.
In this article, we’ll look at 5 reasons why online marketing is ideal for seniors.
1 – Work on your own time
It goes without saying that as you age, you have less energy than you used to. Some seniors prefer to take a nap midday… or they may prefer to do some gardening in the morning, etc.
Working at a day job will NOT allow you the freedom to do what you want, when you want. You’re restricted by the rules of the company that you’re working for.
When you have an online business, you’re your own boss. You can work when you want and rest when you want. Nobody tells you what to do.
This gives most seniors the freedom to live and earn an income that suits their energy levels and temperament.
2 – Low capital outlay
If you’re retired, you may either be living on a pension or on accumulated savings. Starting a conventional business will require a huge investment of capital… and no senior should risk his/her life savings on a business that has no guaranteed return.
Online marketing comes with very low start-up costs. It only costs about $12 to buy a website domain and about $15 a month to host your site. In fact, for just $50 a month, you could build an online business that makes thousands of dollars.
You can then reinvest your profits and scale up.
3 – Not tiring
Working at a day job can be very demanding and tiring. These days, as more seniors face financial difficulties, many of them are re-entering the workforce and working in fast food outlets.
The wages are generally low, and the work is mundane and exhausting. An online business will allow you to earn much more and you’ll not need to be on your feet for hours serving people and putting up with nasty customers.
You’ve worked hard your entire life. In your golden years, you’re better off with an online business that is not strenuous or a soul-draining experience.
4 – Experience counts
With an online business, you can always tap in on your experience. If you worked as an English teacher, you could freelance online as a proofreader or an article writer.
If you were good with graphics, you could design graphics, etc. Worked in customer service? You could be a virtual assistant for someone online.
The possibilities are endless – from freelancing to selling your own products based on your personal experience.
5 – Relatively easy to scale up
If you have a brick and mortar store, scaling up will usually mean expanding and opening up new stores. Once again, massive capital is required, and it’s an immensely challenging process.
When you have an online business, scaling up is much easier. Making money selling a Kindle book on Amazon? Write 5 more books and you’ll increase your earnings in proportion.
Have a website that’s getting visitors and sales? Great! Set up another and earn more.
It’s so much easier. You can always hire someone to write for you, build websites like yours, etc. Reinvesting a portion of your earnings to outsource certain tasks will speed up your progress and scale your business rapidly… and you can do it all for a minute fraction of the cost of a conventional business.
By now, you’ll be able to see just how ideal online marketing can be for seniors. Get started today and in a couple of months, you will reap the rewards.
“You’re never too old to set another goal or to dream a new dream.” – C.S. Lewis[avatar user=”mike” size=”thumbnail” align=”” link=”file”]Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.[/avatar]