Keyword research is one of the most essential and highly rewarding activities in the online marketing world. Essential to ranking high in organic search, it must not be ignored.
Ranking for the correct keywords will really make a difference to the amount of traffic and conversions that your website receives. After all, this is one of your primary goals.
That being said, developing a good keyword list for Search Engine Optimization (SEO) is very critical. Smart content marketers utilize keyword research to determine which topics they should concentrate on and what words they should use when writing their content.
Let us have a look at some of the best ideas to consider when you are building up your keyword research.
1 – Use some tools
There are many good online tools available that will help you research phrases that will be relevant to your website and to your content. Take advantage of them since many tools are free to use.
A favorite of mine is the Google’s AdWords Keyword Planner tool. it’s definitely a great starting off point for keyword research. It not only suggests keywords and estimated search volumes, but it also predicts the cost of running paid ad campaigns for these terms too. However, concentrate on free organic traffic before paying for any ads, unless you can afford the costs.
2- Narrowing down your keyword list
Many of us try to target too many keywords. However, you can benefit from narrowing down your keyword list. If you don’t know what to eliminate, then you should evaluate your keywords quantitatively. If one of your keywords has a low volume in relation to the rest of your list, then it’s most probably better to just remove it.
3 – Focus on your audience
It’s easy to lose sight of the big picture when you concentrate on the details of SEO. Sometimes it’s good to recall what is most important to everything else; what are your customers or audience searching for online.
Put yourself in their shoes. If you cannot imagine your customers typing your keywords into Google or Bing, then you should look for new ones. It’s also very important that you create content that will serve the purposes for your target audience.
Many users will be looking for answers to particular problems or questions. A great way to get them to visit your site is to answer as many questions and solve as many problems as possible.
4 – Quality over quantity
Unfortunately, cramming keywords into articles doesn’t improve your rankings anymore. In fact, it will harm your site’s reputation and lower its search ranking. If you can naturally include your keywords in your content, then absolutely do it. But if doing so will make it sound abnormal, then don’t include it.
When in doubt, prioritize your visitor’s experience over everything else. That’s what Google is looking for. You’ll make a better impression on your customers and on your audience.
5 – Control small niches
A more focused SEO campaign will result in the highest ROI. You need to find a niche group of keywords and then try to dominate them.
According to Google, 15 percent of searches are completely unique and have never been searched for before. These are the nuggets you should try to find.
