5 Tips for Starting a New Business Post- COVID-19

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The COVID-19 pandemic has disrupted industries and prevent millions of businesses from trading, so it’s not surprising that the job market is looking extremely volatile. Amidst the uncertainty, however, lie a wealth of opportunities. 

For seniors looking to fund a luxury retirement, starting a business in a post-COVID-19 landscape could be extremely profitable. To maximize your chances of success, take a look at these top tips, and begin planning your business launch today:


1 – Research the market

All successful businesses start with research, so be sure to do your due diligence before you start developing your products and services. Whether you use beverage industry statistics to confirm demand or eCommerce trends to determine which supply chains are most effective, it’s important to base your decision-making on verified data. By learning more about how the market has been affected by COVID-19, you can formulate a plan to boost your post-pandemic success. 

2 – Focus on the customer

Launching a business must be the realization of a lifelong dream or it might be an effective way to replace a source of lost income but your reasons for starting a business shouldn’t be your primary focus. Instead, you need to ensure your business development remains solely focused on your target audience. 

Understanding what your audience needs and wants from your sector will help to ensure you deliver value. The economic impact of COVID-19 means that consumers will be more careful with their cash in the future. You need to make sure they choose your company to engage with and you can do this by putting their needs first. 

3 – Make COVID-19 part of the story

If your business has launched in response to the pandemic, make sure your target audience is aware of it. The impact of COVID-19 is unprecedented in modern history and it’s affected people in a variety of different ways. Publicizing your company’s journey and explaining how you sought to serve the needs of your community in times of hardship will help to generate loyalty and goodwill amongst your target audience. 

4 – Rip up the rulebook

Due to logistical problems, disrupted supply chains, lockdown restrictions, and social distancing measures, businesses are having to modify their operations in new and innovative ways if they want to keep trading. Many people expect the marketplace to be disrupted for quite some time yet, so don’t feel forced to play by the same rules that applied before the pandemic struck. Instead, focus on ingenuity and innovation if you want to stand out from the crowd. 

5 – Be transparent

It’s likely that the effects of COVID-19 will continue to affect how companies operate for the foreseeable future. If your operations are impacted, be sure to tell your customers and your target audience. The vast majority of people understand that companies, suppliers, and logistics have less control over their operations than they once did and they’re willing to make allowances. However, they can only do this if you’re open and honest about the operational challenges you’re facing.


Launch a Business in a Post-COVID-19 Environment

As we enter a post-COVID-19 landscape and begin to experience a ‘new normal’, we’re all adjusted to a new way of life. Although this can be disconcerting, starting a business in this climate means you won’t have to amend existing protocols. Instead, you can start from scratch and build a business that’s designed to thrive in this new post-pandemic era. 


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Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.


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