If you’ve just started a business, then one of the first things you should do is to consider creating a website for it. Nowadays, due to the number of people that look online for products and services, without a website, your business won’t have the potential to grow. Therefore, it’s worth investing in building a website that showcases all that you have to offer.
But building a successful website that’s fully functional doesn’t happen overnight. It takes time, effort, and money for your dream website to become a reality.
There are also certain elements that you’ll want to consider when setting one up. To help guide you in the right direction, here are 6 key things you should keep in mind throughout this process:
1 – Choosing a Domain Name
One of the most important things to consider is the domain name that you will use. Often, it will take several suggestions before finding one that fits/you can use due to the number of existing websites around the world. This is why it’s essential that before you settle on one, you spend some time planning and thinking creatively.
Then, when you’ve got a name that you’re happy with and that’s readily available to you, you can purchase it. The fee for the domain name can usually either be paid monthly or annually, depending on the website that you’ve used to register it.
2 – The CMS (Content Management System)
When setting up your website and maintaining it throughout the years, you’ll use a CMS. A type of software application, it’s usually quite easy to navigate and can be made custom to your requirements. Some of the most common systems used by businesses include WordPress, Drupal, and Squarespace.
3 – Using Professional Help
If you don’t feel comfortable building the website yourself, or perhaps you simply don’t have the time, then you could consider using professional help. Through hiring a UX and UI designer, you’ll have a website that’s fully functional and created in a design that suits your brand.
As they are experts within their role, they will also identify whether qualitative or quantitative user research methods are better (they could use a user research guide to assist with this) to use when creating your website.
4 – What Web Hosting Website You Use
Whether you’re building the website yourself or you’ve hired a professional to do it for you, you’ll want to consider what website hosting site you’re going to use for it. When searching, you’ll want to find one that’s secure and has the ability to scale with your website as your business grows.
As part of the process, you’ll notice that there are different plans available, including a shared server, dedicated server, and VPS server. Before taking the leap and settling for one, however, it’s vital that you pay attention to some tips associated with this decision – this way, you know you’re getting the best possible service for your money.
5 – How You’ll Promote it
When creating your website, you’ll need to think about how you’ll promote it once it’s launched. You need to remember that just because it’s built and ready to go, that doesn’t mean that it will get visitors. You’ll, therefore, need to plan a strategy in which you advertise your new website to prospective customers – whether that be through offline methods or online on social media.
6 – What E-Commerce Platform You Use
If you’re planning on selling your products/services online, you’ll need to find a reliable and easy-to-use E-commerce platform. Some examples that are typically used by businesses include the likes of Shopify, Squarespace, and WooCommerce. But the one that you opt for will depend on the CMS you’ve used and the features that you want to come with it.
So, there you go! Hopefully, that helped to guide you as to what some of the key considerations are when creating a business website. Of course, as it’s your business, the steps that you take, and the features that you opt for are up to you. But whatever you settle on, you’ll be one step closer to a high-quality website that starts to catch the attention of your target customers.
[avatar user=”mike” size=”thumbnail” align=”” link=”file”]Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.[/avatar]