Let’s keep things simple here – if you want a profitable blog, your content has to sell. There are no two ways about it, you must be writing blog posts that sell.
Your blog posts will need to be informational and value-driven, but there should also be links and other opportunities provided for your readers to buy something or another.
You need to be writing blog posts that sell… and this article will tell you what you need to do.
1 – Catchy benefit-driven headline
We live in a world that’s full of distractions. You only have seconds to grab the reader’s attention. Your blog post title is like a headline, and it must be compelling and mention how your blog post will help the reader.
If you don’t get this right, your blog will never be popular or sell well. The interesting and unique title will bait the hook and readers to bite. Now you can reel them in.
2 – Entertaining
People come online for information, but most of them want to be entertained too. Social media sites like Tik Tok and Instagram are proof that people want to have fun online and if your content is insipid and duller than a dirty bowling ball, you’ll lose visitors rapidly.
Write blog posts that are fun and allow your personality to shine. Don’t aim for perfection with your verbiage. Instead, aim to touch the reader’s heart and speak to their innermost conversations. If your content is answering the questions in their heads, you’ll have them glued to your blog.
3 – Use images/videos when writing blog posts
A picture says a thousand words. Use attractive images with captions to keep your readers interested. Memes, gifs, videos, etc. are all visual content that will keep readers on your blog longer.
The goal is to grab their attention and hold it for as long as you can. Using these creatives in your blog post will ensure that your posts are more fun to read.
4 – Slant the content when writing blog posts
You never want to make it obvious that you’re selling. People love to buy, but they hate being sold to.
If you’re constantly hyping up products in your blog posts, your readers will feel like you’re just trying to make a buck. It’s a turn-off and they’ll leave.
Instead, provide valuable information that helps the reader and casually mention the product you’re promoting, with just a few words saying it helped you solve whatever problem you had. Remember to hyperlink a word or two which points to the product you’re promoting.
Your content has to be slanted to favor the product without you trying to sell it. You’re always telling a story, but the story only exists because the product worked. That’s the idea to get across.
5 – Build a list
Use opt-in forms or hero sections on your blog posts to build a list. Using software like Thrive Leads will allow you to build a list with ease.
When readers opt into your list, you can build a relationship with them through emails. This will strengthen your bond with them and create loyal readers who devour your content.
The way your readers perceive you will have an impact on how they view your content. If they like and trust you, they’ll read your blog posts with more enthusiasm.
3 other points to note when writing blog posts
- Ensure that your blog posts are legible. Use a font and a font size that improves readability. People should not be squinting to read your post.
- Do keyword research on sites like AnswerThePublic.com to discover what people in your niche are actually searching for. Then write blog posts that answer some of their questions, but always have a link to a product that’s a COMPLETE solution to their problems.
- Another way to stand above the noise in your niche will be to study what your competitors are doing. Read their blog posts. Consume their content. Analyze their tactics. Then see how you can bring something new to the table and do better than them.
Ultimately, the value you provide on your blog and the relationship you build with your readers will determine how well your blog posts sell. You may rank for good keywords and have persuasive product reviews, but having good content will take your business to the next level.
Zig Ziglar once said, “Selling is not something you do to someone, it’s something you do for someone.”
If you understand and apply the essence of this quote to your blog posts, your blog will generate sales and profits for you round the clock. That’s really all there is to it.