My Internet Marketing Career So Far

internet marketingIn my professional life before I retired I was an IT professional. I graduated college in 1975 as a qualified programmer; a new field in its day. I started out at a major Canadian bank programming in COBOL (look it up). Then I moved on to a major worldwide engineering firm in Montreal, finally ending up my career at a Canadian railway where I ran IT technical support, networks, data centres, call centres, and in the end a wireless internet service for our passengers.

I used to think marketing was for lightweights


All along the way I was exposed to the various marketing departments where I worked. I didn’t get what they did actually. And why did they consume so much of our corporate budget, I thought? To say that I did not respect what these marketing people did was the least disrespectful of thoughts I had. You have probably seen the countless Dilbert cartoons to know what I am talking about.

War existed between IT and Marketing.

dilbert and marketing


I wanted to earn money to supplement my retirement income


Like many of us I consider myself quite tech savvy so I decided to start a website in the autumn of 2012 shortly after my retirement. Not only was I going to start a website but I wanted to earn money to supplement my retirement income and also have some fun doing it as well.

I thought it was a piece of cake; technically. I had chosen WordPress as my platform after dabbling with Joomla and Drupal. ?But nobody was coming to my technically beautiful site. What was wrong?

SCAMI fell for some scams along the way

So I searched around a bit and fell for a sales pitch about a “web business in a box”. Intrigued I ordered their sales material which arrived by courier a few days later. After digging some more into the offer I discovered that this “web business in a box” was part of a huge multi level marketing campaign where I would have been at the bottom of the pyramid; probably earning little while my “coach” higher up was going to make most of the money and get rich off my work. Did not seem to be fair to me so I abandoned that idea.

I joined affiliate programs in the hopes of making some commissions. Never earned a dime. I tried dropshipping and an Amazon Affiliate store. I even tried something called Resellers Heaven (to be reviewed later). Was I in heaven or was I in hell? Check out this at my site I set up which I am not too proud of now. In short, several hundred dollars, maybe over a thousand, ?spent on sites and not a penny of revenue.

I discovered that I was not following internet marketing best practices


I then discovered that I was not following best practice for site design, SEO, social media and content. How did I come to this conclusion? I searched all over the place for answers. I looked at my situation and determined that I needed professional help. I was not going to figure this out on my own easily. I got discouraged until I discovered?Wealthy Affiliate.

So I ended up here at Wealthy Affiliate (see review) ?because it is the only place where online marketing training guides you through the right steps to becoming successful.


Proper training like that at Wealthy Affiliate has helped me considerably


I am now getting many more “quality” visits to my original site I started in late 2012. And I have created another niche site here at Wealthy Affiliate that already attracts significant traffic since just a short time. ?I have even made my first sales commissions in the past month.

Now with the training, support, and resources I have retrofitted my first site launched in 2012 and am getting solid traffic and legit comments. I never got a legit comment on my first site I created before this training.

moneyAll my sites are receiving decent traffic and engagement with visitors and I have started to earn sales commissions


So far the best part of the courses has been the keyword research techniques which were much simpler than I had imagined. They really help you to focus on a meaningful audience and act as a guide to writing content.?On my first site?I have thirteen posts so far and have written 7?for?Street Articles.?I have also submitted an article to?EZINE?where I had already published earlier in my blogging career.

I am also social bookmarking at Reddit, Delicious, and Stumbelupon; along with posting to my Facebook, Twitter, Pinterest and G+ pages. I have also joined one forum within my niche.

All in all a busy month, but thoroughly enjoying the experience.?And the community is awesome; I have collected 142 followers in that can be of benefit to myself and to them further on.

Why was I so lost?


Just to prove I was actually in Paris

If you have any feedback or comments on anything related to this article, I would love to hear it. ?Please drop me a note in the comments below! I try to respond within 24 hours.

Mike, founder of The Wealthy Boomers

Best Jobs For Baby Boomers

internet marketingMaybe you are a boomer looking around to see what kind of job you can do to supplement your retirement income? Or maybe you want to treat yourself to a few luxuries you can’t easily afford on your current salary?

Are you ?looking to supplement your income?


I think that I can help you with this.

I am a recently retired baby boomer too. When I left my job I was wondering how I could fill up my newly found leisure time. Sure I am able to travel a lot more which is fantastic. I decided to start a website about boomer travel. I even started another site devoted to technology and its relation ?to us boomers since I know a lot about technology due to my career. And then there is site about making money online.

Find a niche you know about and build a website about it


So I guess you can say that my job is now a website owner and blogger. You probably are wondering how this happened. I wonder that myself at times. But I guess it comes down to what you like in life; what you feel strongly about; or have a talent for.

What I find is key to working online is that you find a niche that you are an expert in. If for example you love remote control airplanes you could start a site around this topic. And you will write about the topic using your knowledge.

Affiliate marketing is a good way to make money


OK. So now you have a topic you can speak about. But how can you make any money from it as well?

The answer to this is to become an affiliate marketer. You can apply to be one through several resources such as Commission Junction, Linkshare, and Share a Sale ?to name a few. You apply to be an advertiser for companies that fit your topic of remote control airplanes for example. You then can display banner ads or use links to products that your visitors can buy. When a sale is made using one of your links you get a commission.

Writing quality and original content is key


The key though to being successful is in becoming a trusted expert for your topic. This is achieved by writing quality and original content that will captivate and inform your audience. This should help you to get return visits and ?also the possibility that your readers will share your content with others. It’s about building a following.

affiliate marketingOnce you have a steady following there will be a good possibility that your visitors will also become your customers by purchasing products you recommend because they trust you and your point of view.

You are probably wondering at this point how you will go about building a quality website that can become money making.

I can help you here. I have been down this road.

Look for quality online internet marketing training


The first thing you need to do is choose the technology upon which your site resides. I highly recommend WordPress.?Wordpress is the most widely used website platform.?See my article.?You cannot go wrong with this choice. I exclusively use WordPress for all my sites after exploring several other platforms.

You will then need to learn how to build up your site. This will include:

  1. Navigation menus
  2. Key topics and theme pages
  3. Colors and typeface
  4. Add ons for comments and sharing
  5. Security and Spam filters
  6. Page layout and presentation
  7. Keyword selection
  8. Content creation
  9. Niche market selection

internet marketing trainingFortunately there exists several good learning resources available for the above that will teach you the proper way to building a quality website that can earn you money. I reviewed one of the very best here. Stay away from the offerings claiming to help you to make money fast or to make money easy online. These are usually scams. Trust me I fell victim a couple of times.

Avoid the get rich quick scams


A good online training program for building a website will combine the technical and internet marketing aspects in a structured set of courses. For example Wealthy Affiliate?provides two main courses supplemented by additional topic specific lessons such as:

  • Online Entrepreneur Certification
  • Affiliate Bootcamp
  • eMail marketing
  • Local marketing
  • Video marketing

The good programs offer their material by learn at your own pace videos supplemented with tutorials. Also access to experts is provided via chat or forums. This is essential as I know you will have questions. It’s good to have access to a community of experts and other students to bounce questions and ideas off of.

I hope that I have helped you see that ?it is possible for just about anyone to build an online presence, build a following and earn some money too. One of the best jobs for boomers is being online and showing off your expertise. But you must follow the right steps.


Just to prove I was actually in Paris

If you have any feedback or comments on anything related to this article, I would love to hear it. ?Please drop me a note in the comments below! I try to respond within 24 hours.

Mike, founder of The Wealthy Boomers

Find Out How To build A WordPress Website

wordpress plugged inI have been using WordPress for all my websites for the last two years. I settled on WordPress for several reasons.

  • It’s by far the most widely deployed platform on the internet
  • WordPress is an open source software and is available at no cost
  • It is supported and developed by a huge worldwide community
  • Thousands of site themes are available at no cost or for a small fee
  • Thousands of software add ons in the form of plugins and widgets are available
  • It is easy and fast to get a site up and running

WordPress is by far the market leader for building websites – and it’s free!

I have tried a few other platforms in the past such as Joomla and Drupal. Both are also open source and well supported; but they are more complicated to install, get up and running and to maintain. I am a recently retired IT person and even I found both to be a bit of a challenge.

WordPress is a better choice because it allows you to focus on creating quality content instead of worrying about technical details. Have a look at this chart to see how dominant WordPress is in the market. This is not by accident.

I tried a few others but nothing compares to the ease of working with WordPress

top blogging platforms worldwide

WordPress is both a blogging and a Content Management System. See my article on Content Management Systems for some additional information. This combination is a very powerful for bloggers, website creators and the combination of both types of sites.

WordPress is both a content management system and a blogging platform – a very powerful combo

Let me show you how simple it is to get a site up and running with WordPress. Have a look at these videos from Wealthy Associate; a leading internet marketing program and business community. See my Wealthy Affiliate article for more information on this program. Here is the videos.

Wordpress setup video

Click Here To See First Video

WA Setting up website

Click Here To See Second Video

Now wasn’t that simple?

The next thing you are going to need is a place to house your website. There are many good hosting companies out there and two I recommend are Bluehost and GoDaddy. Both offer not only site hosting but other services such as email and domain names. Like we saw in the videos they both provide simplified creation of a WordPress site.

The advantage of Wealthy Affiliate though is that with their premium package you get to host an unlimited number of sites as well as receiving access to its top notch internet marketing training. You can also sign-up and try for free for as long as you want as well.

Choosing the right hosting company is very important to your success

In the Wealthy Affiliate internet marketing program? (see my article) you will learn how to build out your website, leverage social media, create quality content and much, much more. You will have access to a community of people such as yourself who are trying to achieve the same success on the internet, in real time by chat or ?by discussion groups.This is rare in any program I know of.

Also the founders will drop in often to help. ?So not only do you have access to the training, but there are also tons of additional classes and tutorials that expand in more detail on various topics.

Wealthy Affiliate is a great combination of quality online marketing training and web hosting

Have a look here at one of the classes on Google Authorship, something I didn’t know existed and how important it can be.

WA Google Authorship

Training Module On Google Authorship

This is one of the many advantages to a program such as Wealthy Affiliate. Of course you can choose to have your site hosted at?Bluehost?or?GoDaddy; but they won’t have the same training available. You can also use another reputable online marketing training program (here’s an example) than Wealthy Affiliate; but I doubt any will provide the same level of training and unlimited site hosting. It simply does not exist anywhere else.

Just to prove I was actually in ParisSo if you have any questions or comments on how to build a website with WordPress or anything else just leave a comment below or reach me through my Wealthy Affiliate profile.

Mike, founder of The Wealthy Boomers



Baby Boomers Making Money Online

online boomersBaby boomers are a tech savvy bunch. According to surveys we have adopted technology in a big way. And why not? Most of what we use today was created in a large part by members of our generation.

  1. The internet is the?top source for gathering information on topics of interest.
  2. Over half of us consume online video.
  3. Social networking sites are used by the majority of us.

  4. Online search engines are the top online information ?gathering ?tool.
  5. We are not only just using computers; but a growing number are equipped with tablets and smartphones as well.

According to surveys boomers are tech savvy

tech savvy boomer coupleWith all this interest in technology it is no wonder why some of us are making money online as well. I say some because like the population at large; between 90 and 95 percent of online business initiatives fail to earn money.

Why is this?

  1. First of all there is a great deal of information out there that needs to be filtered in order to find the right recipe for online success.?Unfortunately?quite a bit of this information is written and promoted by self proclaimed internet gurus who make slick ads promising six figure plus income per annum in a short period of time with little effort. The only ones making money from these offers are the scammers themselves.?
  2. Second, there are a lot of sites and documents available that provide sound information about web site building, content writing, internet marketing, and search engine optimization to name a few things. ?But these are scattered all about the internet making it hard to get the big picture of making money online.
  3. Third, there are number of what look like legit programs out there to help us make money; but once you get hooked you find that they are multi level ?marketing schemes where the only ones making any real money are the people above you in the pyramid who profit by your efforts. Selling herbal remedies and dietary supplements make up a lot of this scenario.
  4. The truly legit online marketing how to sites are hard to find since they are in the vast minority. Sometimes it’s like looking for a pin in a haystack. And you are confused as to what is good and what is not because of all the noise around this topic as mentioned in the previous three points.?


Blogging is a good way us boomers to start earning income online

blog iconSo how can we learn how to avoid pitfalls while trying to earn money online? We need access to a program that:

  • Shows us to write a blog that is made up ?of high quality original content
  • Provides training in all aspects of internet marketing techniques such as
    • SEO
    • Finding a niche market
    • Keyword research
    • Understanding online consumer behavior
    • How to become an authority in your niche
    • How to get on page one in search results
    • Leveraging social media and video sites
    • Affiliate marketing to earn money
    • How to easily build a website anyone can do in literally a day or less
  • Provides access to a large community of peers who like you are learning from the ground up or who are trying to extend their expertise further.?

A quality online training course is essential – Wealthy Affiliate is a good place to begin (here’s my review)

There are several programs out there that do most if not all of the above. Here is my review of one of the top ones. ?I intend on providing information on this site, about the ones that I find worthwhile and also to help steer you away from scams.

Finding a niche is important

Good luck in learning to make money online. You may have already tried some other programs like me and felt they were either incomplete or just out and out scams. This site is here to support you and help you as you look for the right internet marketing program.

Just to prove I was actually in Paris

If you have any questions or comments ?about this article you can leave me a message below or contact me via my Wealthy Affiliate profile; the current program I am following.

Mike founder of?The Wealthy Boomers






Review of Affilorama – Worth Consideration


Affilorama is a good offer

Product: Affilorama Premium

Overall Ranking: 2nd
Price: $1 for 30 day trial then $67/mo. Three years for $497 up front. A 60 day money back guarantee.
Owners: Mark Ling
Website: Affilorama Home Page

Product name : Affilorama Premium

The Good and The Bad
The Good:
? Extensive free resources (the most I have encountered)
? Try before you buy
? Good tools
? Money back guarantee
? Price
The Bad:
? No real time chat
? No direct access to experts
? Lack of live community of peers
? Limitation on site hosting (15)



Affilorama is a program geared to novice online marketers and to more advanced online marketers



WHO IS Affilorama FOR? Affilorama is a program geared to novice online marketers and to more advanced online marketers. The free program contains about 100 video sessions that step you through SEO, site building, and keyword research plus 10 additional tools. The Premium package gains you access to 15 more tools focusing on extensive ?keyword research, niche marketing and site linking amongst others.

Extensive free resources – more than most programs offer


Most of the training is centered around videos and ?guru? views where Mark Ling asks respected online marketing experts for their take on things. This is very useful and is different than most programs of this kind.
Topic specific forums are available to explore in quasi real time a subject of your choice.
The service comes with an Affiliate Boot Camp similar to Wealthy Affiliate (see my review) training.
There are an additional 15 useful tools included in the Premium offer.

You also gain access to:

? Keyword research tools
? Niche market analysis
? Competition analysis
? 15 hosted sites
? 30 articles in your niche per month

Affilorama SUPPORT: Support is offered via forums or by email. There is no real time chat or discussion group.


Affilorama is a well designed product and is amongst the best programs out there.?

My Final Opinion of Affilorama: Affilorama is a well designed product and is amongst the best programs out there. It needs to be a little more interactive for its students in order to leverage their experiences and thoughts. The addition of online chat and discussion groups would rank it more ?highly like Wealthy Affiliate.

The low cost trial membership is great and the free resources are numerous and of high quality for this kind of program. I think it’s worth consideration.

affiloramaAffilorama at a Glance: Affilorama is a program geared to novice online marketers and to more advanced online marketers and is similar to our top choice in many ways.

Website Name: Affilorama

Website: Affilorama Home Page

Owner: Mark Ling

PRICE: $1 trial for 30 days then $67 per month .

Three year prepaid for $497 (70% off)


Overall Rank: 9 out of 10



Just to prove I was actually in Paris

If you want to leave your own review of Affilorama or you have any questions, please leave them below or contact me through my?Wealthy Affiliate profile?.?I would like to hear from you.

Mike founder of?The Wealthy Boomers