Boosting Your Online Authority And Making Sure Google And Your Users Take You Seriously

Read Offline:
boosting your online authority

Image by Darwin Laganzon from Pixabay

As soon as you start to learn about search engine optimization, you’ll hear about boosting your online authority. This is usually right after you learn about keywords. And for good reasons. It is one of the big factors of how well you will rank for anything on your entire site. Let’s look at what you can do to boosting your online authority.


Boosting Your Online Authority by Internal And External Links 

The most basic sign of authority is the one that was first implemented in the early days of Google. The idea was that as people find high-quality and helpful content and link to it the cream will rise to the top. 

While things have changed since then and a lot of safety measures are in place so you can’t scam your way to the top by buying links, your site authority is still largely determined by the quality of natural, high-quality incoming links

How do you get those? By sharing great content and getting the ball rolling by telling your target audience about it. How do you do that? Social media is a great option, which also brings us to my next point. 

Boosting Your Online Authority With Social Signals 

Once you start to get the ball rolling on social media sites, others will start to share your content. Guess what. That gives you incoming links and it sends what are called “social signals”. As your post about your latest blog post or article gets shared around and liked your content and with it your site gain authority. This will build over time, as will as the last thing we’ll talk about. 

Website Age Is a Way to Boosting Your Online Authority

The age of your site will also help you as time goes on. The best time to have registered a domain was about ten years ago. The next best time is today. Get started, get high-quality content up, start sharing it with the right audience and your authority will start to grow as time goes by. Don’t obsess or worry over the age factor. It is what it is.

Building search engine traffic takes time and not just because of the site’s age factor. Instead, continue to work on your site, knowing that ranking will become easier as time goes by. This is in part because of your website’s age and authority, but also because you have more content on your site that will rank for a variety of keywords, and as you grow your audience they will help you spread the word, creating more social signals and incoming links for you.


This is not an extensive list of what improves site authority. There are lots of different factors involved in it in addition to this. Search engines are deliberately vague about what moves the needle at any given time. That said, these are the ones that are most in your control and what I have found to help most. 


Avatar

Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.


You should assume the owner of this website has an affiliate relationship and/or another material connection, to any suppliers of goods and services that may be discussed here and may be compensated for showing advertisements or recommending products or services or linking to the supplier’s website.