(To download for later reading just click the red icon)
The easiest way to make a lot of money and convert traffic into leads is by offering something for free that others would sell.
Everyone loves free stuff. It’s the easiest way to earn the trust of potential leads and to encourage them to give you a chance to earn their business. Not only that but you can get incredible social media shares (can you say VIRAL?) by offering something extremely valuable at absolutely no cost.
Not to mention that when others start to share your offer you’ll generate massive amounts of inbound links to your blog – ultimately, increasing your traffic for FREE.
If you truly want to increase conversions, you need to immediately stop sending traffic to your blog’s main page if you are trying to capture leads and build a mailing list.
Instead, create a highly targeted landing page for that audience!
These landing pages can be easily linked and featured within your navigation menu so that even those who do land on the front page (or find themselves arriving within an internal page on your site) can still find the page.
The objective of a landing page is to outline clear value, engage a potential visitor and convert them into a lead. Landing pages aren’t designed to necessarily sell a product. It’s the front-line in your mission of converting a visitor into a lead. That should be its only objective.
Your landing page should feature your mailing list opt-in form up front and centre and a lead magnet.
Lead Magnets:
- A free report or digital book (eBook)
- Case studies
- Infographics
- Weekly newsletter
Basically, a free, yet valuable resource that will kick them into action and convince them to take a chance on you.
Pro Tip: Get your hands on a copy of a plugin like WP Advanced PDF and let your visitors turn your content into downloadable PDF files! Let them read your material at their leisure, encouraging read-through and return visits.
I love hearing your comments and suggestions or your experiences. So please leave a comment below or contact me via email.
Thanks Mike for all this information. I do have a question. How long have you been using the WP Advanced PDF? Do you use the professional or free version?
I recently saw something similar which generated a signup form to get the PDF, does this plug in do that?
Nick
Nick, I have been experimenting with it for a bit. Finally decided to put one in. This one does not allow the squeeze page though. It is the free version. There is a low-cost plugin I saw that has the forms built in. Cannot remember the name, but I read about it on WPBeginner.