Did you ever wonder what are the creative ways to boost your brand and solidify your internet presence? Think about it, when you need a tissue, do you ask someone for a Kleenex or a tissue? When you go to the bar and you order a drink, do you ask for a Coke or a cola?
Little things like this are known as proprietary eponyms and it’s the pinnacle level of your brand awareness. You might not be able to achieve this level with your small business, but that doesn’t mean that you shouldn’t be doing everything you can to boost your brand so your customers know exactly who you are and what you are able to provide.
3 Creative Ways To Boost Your Brand
1 – Create a Custom Hashtag
The first thing that you need to do is try and create a custom hashtag for your Instagram page. You might also want to try and create or even participate in local events. The more you can post on social media, the more your brand will be boosted as well, so make sure that you keep that in mind as much as you possibly can.
Most people can easily recognize some of the top brands out there by simply catching a glance of their logo or even their jingle. The key here is for you to try and be as consistent as possible so that you can strengthen your image in the eyes of your audience. If you want to execute your strategy, then you have to try and identify ways to measure your brand awareness. This will help you to make all of the adjustments and the improvements you need along the way.
2 – Display Ads
Traditionally online marketers tend to use the display network that they have in an attempt to try and build brand awareness for your site. You can easily generate tons of impressions by creating display ads. You can also give yourself a high chance of generating affordable clicks. Of course, at the end of the day, it’s important that you do everything you can to try and build your brand if you are operating online.
3 – Referral Programs
If you sell things such as carbide rolls for manufacturing plants, then you will know how essential products like this are. One way for you to promote your business would be for you to set up a referral program. When you do, you will soon find that you can then get other manufacturers to buy from you, rocketing your business brand overall.
Users will gladly buy from you if they know that they are going to get some additional perks. Dropbox is also a prime example of how well referral programs work. Dropbox will give you 500MB of extra storage for every person you recommend. They offer this up to 16GB and this is a fantastic way to drum up more business.
Little things like these creative ways to boost your brand can go a long way and it can also help you to rocket your overall presence. If you follow this guide then you will soon see that it is easier than ever for you to not only benefit but also make sure that you are giving your customers the service they are looking for.
[avatar user=”mike” size=”thumbnail” align=”” link=”file”]Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.[/avatar]
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