All website owners will want to drive more traffic to their domains. However, we are in the middle of a global pandemic, and so it is now more important than ever for entrepreneurs to focus their efforts online and boost their digital sales.
There are lots of ways to drive more traffic to your website, and the ones listed below are just here to point you in the right direction. As is often the case, coming up with a totally original and creative method usually works best. So, keep your eyes peeled and keep your brain ticking!
Get media attention to drive more traffic
The best way to drive millions of people to your website fast is to get media attention. Perhaps you run a booking website for the hospitality industry? You could do something that gets you mentioned in the international press, and that will boost your profile and ensure you get lots more well-targeted hits on your website.
You could do something charitable or stage some sort of publicity stunt to achieve your goal. The possibilities are endless, and sometimes you just need to keep trying different ideas until you find something that works. Don’t expect to get it right the first time.
Any mention of your brand name in the press is excellent for driving traffic.
Engage in social media marketing
You need to boost your presence on social media websites like Facebook, Twitter, and Instagram if you want to increase the number of people viewing your website.
You should already have promotional pages you can use to post interesting and exciting content for your audience. Now is the time to refine your approach and kickstart a new campaign.
Use Facebook ads for the best results. You can target people based on thousands of different criteria, and so you should get excellent outcomes if you know your audience well. Some entrepreneurs might even choose to pay a professional social media manager to handle the process on their behalf. It all depends on how much you can afford to invest.
Offer discounts for shares
An excellent way to promote your brand on social media without investing a fortune is to offer discounts, deals, or free gifts to people who share your Facebook posts. Run competitions and encourage as much interaction as possible. With a bit of luck, you will notice an improvement in website hits and sales straight away.
People love getting something for free, and so they are far more likely to engage with Facebook posts and blogs that offer them the chance than anything else you post.
You should now know some simple techniques for driving more traffic to your website. Act now if you want to get ahead of the curve and ensure you increase online sales before the pandemic causes any more issues for your company. Just remember that sometimes the best methods are totally original. So, always look for opportunities and ideas that seem unusual because they just might work!
If all else fails, you can always pay Google to place ads online. It’s just there are lots of other ways you can get the same results without investing quite as much.
[avatar user=”mike” size=”thumbnail” align=”” link=”file”]Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.[/avatar]
You should assume the owner of this website has an affiliate relationship and/or another material connection, to any suppliers of goods and services that may be discussed here and may be compensated for showing advertisements or recommending products or services or linking to the supplier’s website.
