Even if you’re a beginner to online marketing, there is one tool that you absolutely must get. It will be a monthly recurring charge and it’s crucial to building your business.
What is the important tool to build a business online?
If you’re wondering what the tool is, it’s an autoresponder.
Initially, when you’re starting off, the goal will be to generate an income online while keeping your costs as low as possible. Many seniors may have a tight budget and will not want more bills.
This tool often comes with a recurring bill… and even if you’re not making any money online yet, you still need it.
What is an email autoresponder and why do I want one?
An autoresponder is a script that allows people to add their emails and join your list. People who visit your site can download a gift that you offer them by providing an email address.
With an autoresponder, you can have messages that go out the moment someone subscribes. It all works on automation.
You can also add emails into your autoresponder sequence to go out at a scheduled time. Maybe daily or once every two days. The frequency is decided by you.
Different autoresponders have different features ranging from simple to complex. The most popular ones are AWeber and GetResponse. There are also others like ConvertKit, MailChimp, InfusionSoft and so on.
Here is a nice article about the need for an autoresponder as the important tool to build a business online. Meet the Lazy Marketer’s Best Friend: The Email Autoresponder
Why do you need one?
The most obvious reason would be that you need to build your list. Having a list of subscribers will allow you to generate profits daily. By sending an email that promotes certain products, the people on your list may buy those products and earn you sales and commissions.
If you do not have a list, you’ll not have an asset that you can tap into for cash. You’ll be letting visitors to your sites/videos/etc. slip through your fingers never to be seen again. You need an autoresponder to get a percentage of them on to your list.
How will it help you?
An autoresponder will help you stay in touch with your tribe. Everyone who signed up to be on your list will probably be interested in what you have to say.
You’ll be able to provide value, deliver information, keep them updated on the latest products and so on. You can contact the entire list of people with just one broadcast email.
The bigger your list, the more people you can reach and the more sales you’ll make.
When should you get one?
Ideally, you should get an autoresponder the moment your website is set up. Do not get one before your site is set up. You’ll be wasting your money paying a fee when you can’t install the forms on your site.
So, build your site first. Get the download pages and other pages all set up before you sign up for the autoresponder plan. Once you join, install a form on your site and you’ll be good to go.
Now it’s just a matter of driving traffic to your site and encouraging people to join your list.
What if you can’t afford one now?
If your finances are so tight that you can’t afford an autoresponder, what you can do is freelance online for a while till you’ve put aside enough funds to pay for about 4 months of an autoresponder service. This shouldn’t come up to more than $80.
Once you have the money, you can build your site, get the autoresponder and install it. In four months, you should be able to build a list that gets enough sales to cover the cost of your autoresponder.
There are self-hosted autoresponders where you do not need to pay a monthly fee. Those are one-time payments and the software only needs to be installed once. However, some technical knowledge is required, and many seniors just may not be net-savvy to the point where they can install one proficiently.
Furthermore, monthly payment ones tend to have higher deliverability rates and better opens. Whatever the case may be, if you’re building a business online, you need an autoresponder. Do get one and build your list and fortune.
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