Listening To Your Readers

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  • Post category:Tips
  • Post comments:4 Comments
  • Post last modified:30/05/2017
  • Reading time:3 mins read

The key to making a nice living as a content marketer and info product creator is figuring out what to write about and create. You need to capture your audience’s attention and come up with content and products that they want to consume. You need to figure out what you can do to help your audience, what problems you can solve for them, or how you can entertain them. Do that and you’ll do well with your online business for years to come.

Choosing the right topics though can be a bit hit and miss until you figure out the secret. The secret to online marketing success is to listen to your readers, read between the lines, and then help them reach their goals. Your audience will actually tell you what they are looking for. They just don’t always spell it out for you. And that’s ok.

But let’s not put the cart before the horse. Before we can figure out what our potential customers need, we’ve got to get them talking. One of the best ways to do that is via email. Encourage your readers to hit reply and ask questions. Ask them to share their stories, their struggles, and what they want to accomplish. You’ll learn a lot about your target audience as you read through these replies and start one-on-one conversations with your readers.

It won’t take long before you start to see certain themes emerge. Whenever you notice the same question popping up again and again, you know you have a great topic for an epic blog post or a variety of different types of contents. Address it, answer your prospects questions and overcome their objections.

Pay particular attention to their problems and anything they seem to struggle with. Those are the topics and issues you want to create products around if you can. How can you help your customers overcome that issue? What service can you offer to make things easier and help them reach the next step towards their goal?

Pay attention to the emails you get from your subscribers and encourage your readers to email you in the first place. Treating email marketing as a one-way form of communication is short-sighted and it can be a costly mistake. Take advantage of the two-way nature of this form of communication and engage with your subscribers. It will help you grow your business and serve your target market better.

As always I am eager to know what you find is working for you or what is not. Also, are you finding the help and tips I am providing useful? Please let me know below or by sending or responding to my email.

This Post Has 4 Comments

  1. Nick Grimshawe

    Hi Mike,
    Shut up and listen. Well you were much more polite. Early on in my life I took some training along these lines. Engage with someone, ask them questions and when they start talking, stop everything(you got rated on your ability to go still and just be with that person) and just listen. A receptive attitude opens hearts.

    That goes for more than marketing.

    Great article. Love it.


    1. Mike Gaudreau


      I must say I have learned the hard way myself. Listening was not one of my strong points. As a manager in a previous life, I got dinged a few times by my superiors. Eventually, I got the message. I don’t hold all the knowledge. Others around us do as well. So listening is a two-way street. Thanks for taking the time to comment. Happy you like the article.


  2. Kerri Foster

    Mike, I like your article it’s true we need to listen to our audience, find out what their problems are and give them some solutions. I enjoyed your article and look forward to reading the next one.

    1. Mike Gaudreau


      Thank you for appreciating the article and I hope you enjoy the next one I put out.

      Mike G.

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