Many marketers will spend a lot of time and effort making a new sale. Once the purchase is done, they make sure the customer receives their product and then call it a day, moving on to the next sale. If you ask me, that’s a big mistake.
If that’s how you’re currently running your online business, let me show how something as simple as setting up a series of autoresponder messages can help you improve your relationship with your customers, reduce refund rates, increase word-of-mouth advertisement, and most importantly improve your bottom line.
Let’s start with the basics of how to setup your autoresponder messages. The idea is to write a short series of email messages that will be auto-delivered via your autoresponder to anyone buying a particular product of yours. You should be able to also set this up via your shopping cart software if you use one. Contact support or read through the documentation from your provider for the how to of setting up an autoresponder after a purchase.
Now let’s talk about what you want to put into these autoresponder emails. Your goal with these messages is two-fold. You want to make sure your customer his happy with his purchase, and you also want to sell other related products to him. These can be more of your own products, or they can be things you’re promoting as an affiliate. The goal then is to strike a balance between sharing helpful information and making offers.
Start by thanking your customer for the purchase and making sure he has all the information he may need to download it. It’s also a good idea to invite questions and feedback and of course, share your contact information. In other words, make it easy for your customer to download the product he bought and get in touch with you should there be any issues or questions. You may also want to share a little tip about getting started in this email.
From there it’s up to you. You can start with one or two helpful emails that will guide your customer through getting the most from the product they bought, or start with an offer for a related product that will work well with what they’ve already bought. If you start out with an offer right away, I recommend you give your customer a really good deal and make them the offer as a thank you for purchasing in the first place. You don’t want to come off too pushy in these first emails and make your customers feel like you’re only after their hard-earned money.
From there create a series of emails that alternate or combine helpful tips and tricks about using what they’ve already bought with offers. Don’t email your customers too frequently. Once or twice a week, or even once every other week is more than frequently enough. Don’t forget that chances are good that your customers are also on all your other lists and will get emails from you outside of these autoresponder messages.
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