Has COVID-19 forced you to finally take your brick and mortar business online? Or maybe you’ve lost a job and want to finally take control of your future. Either way, digital marketing is probably the issue that frightens you most. After all, the quality of the products and services count for nothing if nobody purchases them.
Digital marketing is a complex subject, but building the right strategy can be very simple. Just remember your ABCs.
There are roughly 1.8 billion, yes BILLION, websites currently on the internet. So, if you think people will find yours by pure luck, you are sorely mistaken. Therefore, gaining visibility should be the first aim of any digital marketing strategy.
Google is the most commonly used website by far, processing over 40,000 searches per second. Many of those are consumers looking for products like yours. Search Engine Optimization, otherwise known as SEO, is the key to ensuring your website is visible. By getting on the first page of the Search Engine Results Page (SERPs), your traffic figures will soar.
The Google My Business listing is another crucial tool when trying to reach a local audience. Meanwhile, social media pages are a great way to reach audiences too. Not least because campaigns can be tailored to reach specific demographics.
Visibility alone won’t pique the interest of prospective clients. Your business also needs to stand out in style. Consumers have a plethora of options at their fingertips. If yours fails to make an immediate impression, you will get lost among the crowd.
Branding isn’t just about a snazzy logo. Everything from color schemes to the choice of wording will make a difference. Likewise, the personality of the company needs to shine through. Video production can be a great way to do this. Crucially, users retain far more of the brand message when they watch content rather than read it.
Powerful brands are instantly recognizable. If you saw the half-eaten apple or read the words ‘Just Do It’, you’d instantly know the two brands in question. Ultimately, you want your brand to have the same impact, inspiring trust and familiarity.
Everything you do in business should relate back to financial returns. Impressing prospective clients counts for very little when the leads don’t become converted sales. When you see a bigger conversion rate, the pressure to reach as many people is reduced too.
The average consumer needs seven interactions with a brand before completing a purchase. Therefore, creating a defined sales funnel and path to conversion is crucial. This
can cover an array of aspects such as cart abandonment emails. If you can ensure that people turn their interest into sales without turning to your competitors, success will follow.
It should be noted that gaining loyalty is a lot easier than winning new customers. Using timed promotions and other tools that force leads to make a decision can work wonders. When followed by taking care of returning customers, the sales figures will leave you smiling.
[avatar user=”mike” size=”thumbnail” align=”” link=”file”]Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.[/avatar]