Marketing on Facebook could be a great marketing platform for your business – however, you need to work out how to use it efficiently. Below are just a few rookie mistakes that many people make when promoting their business on Facebook.
Using the wrong type of page when marketing on Facebook
When creating a Facebook page for your business, make sure to set up a ‘business page’. You can find out how to set up a business page on Facebook here.
Do not try to market your business using a personal profile as this will look unprofessional, plus you won’t be able to take advantage of the special business page features such as paying to promote posts and being able to check analytics.
If you want to create a page to use as a personal bio, another option could be to set up a ‘public figure’ page such as this page belonging to Belinda Stronach. These pages allow people to follow you rather than add you as a friend.
It’s important that you post content on a regular basis so that you keep your followers engaged. Publishing lots of posts in a single week and then going three months without posting anything is not a good look – some of your followers may even wonder if your business is still in operation.
Just how regularly should you post on Facebook? Ideally no less than once per week. It’s possible to schedule posts in advance so that you don’t forget – this could be a useful feature to take advantage of if you’re not an avid social media user (although it’s still worth checking your social media page daily to check for messages and comments).
Making your content overly promotional
Not all your social media content needs to be heavily promotional. It’s important to remember that while Facebook is a marketing platform, it’s primarily something that people use in their leisure time. Therefore, in order to keep followers engaged and get people to share your content, you’re typically better off posting lots of fun and interesting content.
This could include questions and polls, news stories related to your industry, interesting facts related to your industry, and even funny memes related to your business. Don’t just advertise your products and services – while it’s important to do this occasionally, it shouldn’t be the only thing you do. This guide from Aaron Lee explains more on how to create engaging content that isn’t too promotional.
Not using enough visuals when marketing on Facebook
Don’t just rely on text posts. Posts containing images and videos typically get much more engagement – they’re more likely to grab people while scrolling.
Just what types of visuals should you use? When it comes to images, consider using photographs of your products, behind-the-scenes photos of your work, interesting infographics related to your industry and funny memes related to your business. When it comes to videos, you could consider advice videos, behind-the-scenes videos and even explainer animations. Don’t be afraid to share other people’s content while giving credit – you don’t have to rely on your own original content.
Targeting the wrong audience with promoted posts
Paying to promote your posts can help them to reach a greater audience. However, it’s important that you think carefully about the audience you target. Facebook allows you to target users based on factors such as age, gender, location and interests. Make sure that you’re using this to your full advantage so that you’re not targeting people who are unlikely to be interested.
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Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.
You should assume the owner of this website probably has an affiliate relationship and/or another material connection, to any suppliers of goods and services that may be discussed here and may be compensated for showing advertisements or recommending products or services, or linking to the supplier’s website.