You need to enhance your website to support your business to keep on growing; simply put you need an excellent website. When your web visitors first land on your site, they are judging you from the very beginning! To generate leads and increase sales, you need to ensure that everything is perfect. To enhance your website in 2021, consider focusing on the following ideas.
1. Use Video to Enhance Your Website
To enhance your website in 2021, you simply must use video. There are plenty of ways you can use video on your website whether it’s promotional advertisements, explainer videos, video blogs, and more. According to Optinmonster, ‘83% of video marketers say video helps them with lead generation.’ Their data also indicated that ‘87% of video marketers say video has increased traffic to their website.’
2. Testimonials Are a Big Way to Enhance Your Website
You can improve your website in no time by adding testimonials to your website. Sometimes people find it hard to trust new products and services. With a testimonial or two, you can boost your credibility, and gain more leads. Data from Spectoos showed that ‘customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating.’
When you’re adding testimonials to your site, ensure that the layout is attractive. Web users judge a site by its design. If your site doesn’t look appealing, they are likely to bounce!
3. Make Use ofJamStack
In simple terms is an improved version of your standard web building and content management system. JamStack users end up with sites that are higher performing, more secure, and with greater scalability.
4. Use Analytics
To improve your website, you need a way to analyze your performance. The following tools can help you to check out how your site is doing, and make improvements.
- Wix Analytics: As a website performance tool, Wix Analytics is a great option. Using this tool you can get info on traffic trends. You can check out the behavior of your web users, to gain useful insights.
- Chartbeat: This is a great tool for content-heavy sites. There are features for historical traffic, live traffic, and a dashboard for videos. With the help of Chartbeat, it’s simple to measure the performance of your content. Using analytics you can focus on the areas of your site that need a little improvement.
5. Use Realistic Images to Enhance Your Website
When you are choosing images for your website it’s best to choose original images as opposed to stock photos. If you are using stock photos, go for images that appear realistic as opposed to generic. According to data from CXL, ‘67% of online shoppers rated high-quality images as being “very important” to their purchase decision.’ It’s best to use organic photos of yourself and your employees.
With the help of these five steps, you’ll soon have the perfect website.
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[avatar user=”mike” size=”thumbnail” align=”” link=”file”]Mike Gaudreau is the owner of The Wealthy Boomers, a site devoted to helping seniors make money online. Mike resides in Montreal Canada.[/avatar]
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