emotional marketing | Wealthy Boomers

5 Outcomes of Engaging in Emotional Marketing

Emotional marketing has always been around, but lately, it’s caught on with many mainstream brands. Even companies that on the surface aren’t really emotional by nature have found ways to include emotional triggers in advertising. It’s that old line that “sex” sells. However, the truth is that it’s not just sex – it’s the emotion that sells. Sex just triggers a specific emotion, such as the need to belong, that causes people to want to buy.

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8 Reasons Why Emotions Matter in Marketing

The truth is, nothing can elicit a response quite like the right emotion. The thing marketers want most from their audience is a response. They want them to answer their calls to action. They want them to take action, engage, buy, join or do something. And, the best way to do that is to evoke the right emotions that cause the right action to take place.

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What Is Emotional Marketing?

Emotional marketing is a term thrown around in the marketing world that means basically what you think. It means that you use various words, colours and images to evoke certain emotions in the audience in all your marketing messages. There is an entire science involved in marketing that studies the effect of the colours, images and words on the page and how they affect the consumer.

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Understand Why People Spend Money

When it comes to creating marketing messages, especially those that trigger emotions, it helps to understand the reasons why people spend money in the first place. If you can understand why your audience opens their wallet to buy, you can trigger them to do so whenever you want them to.

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The Number One Emotion You Want to Trigger

If you can get this one thing right you can explode your business. It’s the one emotional marketing trick that you want to exploit and get right – getting your audience to trust you. Trust is the one emotion that makes your audience want to give you money. Money is very personal and your audience must trust you to give you some of it. Here’s how to earn that trust.

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8 Reasons Why Emotions and Customer Loyalty Go Hand in Hand

Emotions affect every part of our lives. From our friendships to what we eat and what we buy, everything is affected by emotions – whether we realize them or not. If you want to be serious about marketing, you have to understand how to evoke emotions in your audience that encourages customer loyalty as well as purchasing. In fact, emotions are often more important than other factors when consumers make decisions.

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