What is a Buyer Persona? (And Why Does It Matter?) Source Small businesses know—more than anyone else that the customer is always right. While large corporations have the numbers on…
One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.
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